Privacy Policy

Basic Information on Data Protection

• Controller: HOTEL ALAMEDA
• Purpose: Provision of online services – Commercial communications related to our services – Web user management
• Legal Basis: Explicit consent and legitimate interest
• Recipients: Data will not be transferred to third parties, except for legal obligation
• Rights: Access, rectify and erase data, as well as other rights, as explained in the additional information

At HOTEL ALAMEDA, we work to offer you the best possible experience through our products and services. In some cases, it's necessary to collect information to achieve this. Your privacy is important to us, and we believe we must be transparent about it.

Therefore, and for the purposes of the provisions of REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016 (hereinafter, "GDPR") regarding the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and LAW 34/2002, of 11 July, on Information Society Services and Electronic Commerce (hereinafter, "LSSI"), HOTEL ALAMEDA informs the user that, as the Controller, it will incorporate the personal data provided by users into an automated file.

Our commitment begins by explaining the following:

• Your data is collected to improve your user experience, addressing your interests and needs.
• We are transparent about the data we obtain about you and the reason we do so.
• Our intention is to offer you the best possible experience. Therefore, when we use your personal information, we will always comply with regulations, and when necessary, we will ask for your consent.
• We understand that your data belongs to you. Therefore, if you decide not to authorise us to process it, you can ask us to stop processing it.
• Our priority is to guarantee your security and treat your data in accordance with European regulations.

If you want more information about the processing of your data, please consult the different sections of the privacy policy below:

Who is the Controller of your personal data?

• Identity: HOTEL ALAMEDA
• Registered office: ALAMEDA ALCALDE PEDRO ZARAGOZA, 34
• C.I.F. no: B54242268
• Email: calidad@alamedahotels.es

HOTEL ALAMEDA has appointed a Data Protection Officer or an internal contact person within its organisation. If you wish to make an enquiry regarding the processing of your personal data, you can contact them via the email calidad@alamedahotels.es

What personal data do we collect?

Personal data that the user may provide:

• Name, address, and date of birth.
• Telephone number and email address.
• Location.
• IP address, date and time you accessed our services, internet browser you use, and data about the device's operating system.
• Any other information or data you decide to share with us.

In some cases, it is mandatory to complete the registration form to access and enjoy certain services offered on the website; likewise, not providing the requested personal data or not accepting this data protection policy makes it impossible to subscribe, register, or participate in any of the promotions where personal data is requested.

Why and for what purpose do we process your data?

At HOTEL ALAMEDA, we process the information provided to us by interested parties for the following purposes:

• Manage orders or contract one of our services, either online or in physical stores.
• Manage the sending of information requested from us.
• Develop commercial actions and carry out the maintenance and management of the relationship with the user, as well as the management of the services offered through the website and information tasks, being able to carry out automated assessments, profile creation, and customer segmentation tasks in order to personalise the treatment according to their characteristics and needs and improve the customer's online experience.
• Develop and manage contests, sweepstakes, or other promotional activities that may be organised.
• In some cases, it will be necessary to provide information to Authorities or third-party companies for audit purposes, as well as handle personal data from invoices, contracts, and documents to respond to customer claims or those from Public Administrations.

We inform you that the personal data obtained as a result of your registration as a user will form part of the Register of Processing Activities and Operations (RAT), which will be updated periodically in accordance with the provisions of the GDPR.

What is the legal basis for processing your data?

The processing of your data can be based on the following legal grounds:

• Consent of the interested party for the contracting of services and products, for contact forms, requests for information, or subscription to e-newsletters.
• Legitimate interest for processing the data of our customers in direct marketing actions and the explicit consent of the interested party for everything related to automated assessments and profiling.
• Compliance with legal obligations for fraud prevention, communication with public Authorities, and third-party claims.

By contracting our services, you are accepting that we transfer your personal data to the entity FLEXMYROOM INSURETECH, S.L., with registered address in Benidorm (03503 – Alicante), Calle Gerona, 13, Local CA 18, and C.I.F. number B42687616, with the sole purpose that you can benefit from the insurance offered by this entity. This entity will erase your personal data when the service has ended and the legally established deadlines have been met. You may exercise your rights of access to the data, rectification or erasure of the data, restriction of the use of the data, objection to the use of the data, and data portability at the email address datos@flexmyroom.com.

How long do we keep your data?

The processing of data for the described purposes will be maintained for the time necessary to fulfil the purpose of its collection (for example, for the duration of the commercial relationship), as well as for compliance with the legal obligations arising from the data processing.

To which recipients is your data communicated?

In some cases, only when necessary, HOTEL ALAMEDA will provide user data to third parties. However, data will never be sold to third parties. External service providers (e.g., payment providers or delivery companies) with whom HOTEL ALAMEDA works may use the data to provide the corresponding services, but they will not use this information for their own purposes or for transfer to third parties.

HOTEL ALAMEDA strives to ensure the security of personal data when it is sent outside the company and ensures that third-party service providers respect confidentiality and have adequate measures to protect personal data. These third parties are obliged to ensure that the information is processed in accordance with data privacy regulations.

In some cases, the law may require personal data to be disclosed to public bodies or other parties; only what is strictly necessary for compliance with these legal obligations will be disclosed.

The personal data obtained may also be shared with other companies in the group.

Where is your data stored?

In general, data is stored within the EU. For data sent to third parties outside the EU, we will ensure that they offer a sufficient level of protection, either because they have Binding Corporate Rules (BCR) or because they have adhered to the "Privacy Shield".

What rights do you have and how can you exercise them?

You can address your communications and exercise your rights by sending a request to the following email address: calidad@alamedahotels.es.

Under the provisions of the GDPR, you can request:

• Right of access: you can request information about the personal data we hold about you.
• Right to rectification: you can communicate any changes to your personal data.
• Right to erasure and 'to be forgotten': you can request the deletion, after blocking, of personal data.
• Right to restriction of processing: this involves restricting the processing of personal data.
• Right to object: you can withdraw consent for the data processing, objecting to further processing.
• Right to data portability: in some cases, you can ask for a copy of the personal data in a structured, commonly used, and machine-readable format for transmission to another Controller.
• Right not to be subject to individualised decisions: you can request that decisions based solely on automated processing, including profiling, which produce legal effects or significantly affect the interested party, are not taken.

In some cases, the request may be rejected if you ask for the deletion of data necessary for compliance with legal obligations.

Likewise, if you have any complaints about the data processing, you can file a complaint with the data protection authority.

Who is responsible for the accuracy and veracity of the data provided?

The user is solely responsible for the veracity and correctness of the data included, exempting HOTEL ALAMEDA from any responsibility in this regard. Users guarantee and are responsible, in any case, for the accuracy, validity, and authenticity of the personal data provided, and undertake to keep them duly updated. The user agrees to provide complete and correct information in the registration or subscription form. HOTEL ALAMEDA reserves the right to terminate the contracted services that have been entered into with users, in the event that the data provided is false, incomplete, inaccurate, or not updated.

HOTEL ALAMEDA is not responsible for the veracity of information that is not self-generated and for which another source is indicated, nor does it assume any responsibility regarding hypothetical damage or prejudice that may arise from the use of said information.

HOTEL ALAMEDA reserves the right to update, modify, or eliminate the information contained on its web pages, and may even limit or deny access to said information. HOTEL ALAMEDA is exempted from liability for any damage or prejudice that the user may suffer as a result of errors, defects, or omissions in the information provided by HOTEL ALAMEDA, provided that it comes from sources outside the company.

Likewise, the user certifies that they are over 14 years of age and possess the necessary legal capacity to give consent regarding the processing of their personal data.

How do we process the personal data of minors?

In principle, our services are not specifically aimed at minors. However, in the event that any of them are directed to minors under fourteen years of age, in accordance with article 8 of the GDPR and article 7 of LO3/2018, of 5 December (LOPDGDD), HOTEL ALAMEDA will require the valid, free, unambiguous, specific, and informed consent of their legal guardians to process the personal data of minors. In this case, the ID or other form of identification of the person giving consent will be required.

In the case of those over fourteen years of age, data processing may proceed with the user's consent, except in those cases where the Law requires the assistance of those with parental authority or guardianship.

What security measures do we apply to protect your personal data?

HOTEL ALAMEDA has adopted the legally required security levels for the protection of Personal Data and endeavours to install other additional technical means and measures within its reach to prevent the loss, misuse, alteration, unauthorised access, and theft of the Personal Data provided to HOTEL ALAMEDA.

HOTEL ALAMEDA is not responsible for hypothetical damage or prejudice that may arise from interference, omissions, interruptions, computer viruses, telephone breakdowns, or disconnections in the operational functioning of this electronic system, motivated by causes beyond the control of HOTEL ALAMEDA; of delays or blockages in the use of the present electronic system caused by deficiencies or overloads of telephone lines or overloads in the Data Processing Center, in the Internet system, or in other electronic systems, as well as damage that may be caused by third parties through illegitimate intrusions beyond the control of HOTEL ALAMEDA. However, the user must be aware that security measures on the Internet are not impregnable.

Links to other websites

The website https://www.hotelalamedabenidorm.com may contain links to other websites. By clicking on one of these links and accessing an EXTERNAL website, the visit will be subject to the privacy policy of that website, and HOTEL ALAMEDA is disassociated from any type of responsibility regarding its privacy policy.

The hotel's Social Networks https://www.facebook.com/HotelAlamedaBenidorm/ https://www.instagram.com/hotelalamedabenidorm/ are governed by this Privacy Policy.

How do we use cookies?

The website and Social Networks of HOTEL ALAMEDA use cookies, for the purpose of optimising and personalising your navigation through it. Cookies are physical information files hosted on the user's own terminal; the information collected through cookies serves to facilitate the user's navigation through the portal and optimise the browsing experience. The data collected through cookies can be shared with the creators of the same, but in no case will the information obtained by them be associated with personal data or data that can identify the user.

However, if the user does not want cookies to be installed on their hard drive, they have the possibility of configuring the browser in such a way as to prevent the installation of these files. For more information, consult our Cookies Policy https://www.hotelalamedabenidorm.com/politica-de-cookies/

Can the privacy policy be modified?

This privacy policy may be modified. We recommend that you review the privacy policy periodically.